Meta tags are one of the most important primary component or part of SEO. Everyone SEO practitioner must to know about Meta tags. Meta tags valued as a factor in ranking. One of the most important aspects of on page SEO optimization is tags. Whether it is title tags, header tags, Meta tags or blog post tags they have been indicate to boost engagement and increases traffic.

What Are Meta Tags?

Meta tags are the words that are invisisble in your code. When people browsing your site will just not be able to see them. Meta tags are particle of data that are used to provide search engines with more information about a web page. There are several different types of Meta tags in SEO. Website owners can therefore use Meta tags in HTML to define relevant keywords or to specify a topic for their page. Meta tags are located inside your html’s head area.

You can use the three important parts of Meta tags which are given below.

Title- A title tag is document that gives confirmation of individual ownership of property. It is an HTML element that specifies the title of a web page. Title tags are displayed on SERPs (search engine result pages) as the clickable headline for a given result.

The title tag looks like this in your HTML code:

Code sample

<Head>

<Title>example title</title>

</head>

Here are the best practice guidelines for writing title tags.

It should be less than 70 characters long.
Every title tag on your website should be made unique, descriptive titles for every page on your site.
Avoid keywords spamming.

Description- Meta descriptions are HTML attributes that provides short synopsis of WebPages. They are between one sentence to a short paragraph. The meta description will then appear under your page‘s URL in the search result. It should not be too long because the search engine only read up to a certain number of words.

Meta description example

<Head>

</head>

Here are the best practice guidelines for writing description tags.

It should be approximately 150 to 160 characters long.
Preferably, every page on your site should have a unique Meta description.
Descriptions are like a short synopsis or summary for the page.

Keywords- The Meta keywords tag is where you put all of the keywords you use in your site. It is basically where you want the words which will take you to the top of the SERP’s page to be. The user should be able to know that what your site is all about and when they read your keywords.

Keywords tag example

These three things make up your website Meta tags. If you want to know or find out whether a given page is using Meta tags, just right click anywhere on the page and select “view page source.”

Why are Meta Tags important?

Meta tags are very important because they can have a big impact on your click through rate. The importance of Meta tags is that the search an engine reads them in order to compare if theses keywords and the description are related with the visible content. This is because most search engines drag your title tag and Meta description to form the extract of the data when your pages are listed in search results.