India  has the highest number of social media active users

As of January 2020, Facebook  had an advertising reach of around 260 million users across India.

Source: Statista.com

It has been expected that more than  500 million Internet users will consume online videos.

YouTube had an advertising reach of around 448 million users across India as of January 2021.

Source: Statista.com

The Indian E-commerce sector had a 24 percent share in the total digital ad expenditure in 2020.

There was a turnover of 199 billion  Indian rupees in the  financial year 2020

Source: Statista.com

This was projected to go up to around  539 billion rupees  by financial year 2024.