India
has the highest number of social media active users
As of January 2020, Facebook
had an advertising reach of around 260 million users across India.
Source: Statista.com
It has been expected that more than
500 million Internet users will consume online videos.
YouTube had an advertising reach of around 448 million users across India as of January 2021.
Source: Statista.com
The Indian E-commerce sector had a 24 percent share in the total digital ad expenditure in 2020.
There was a turnover
of 199 billion
Indian rupees in the
financial year 2020
Source: Statista.com
This was projected to go up to around
539 billion rupees
by financial year 2024.
Read more stories