Digital Marketing Roadmap 2024

The digital marketing field has seen a huge uprise since the COVID-19 pandemic hit and there have been major queries regarding the field. According to the stats provided by BW Education, digital marketing is estimated to produce about 20 lakh jobs and is supposed to grow at an annual rate of 14 percent. There have been positive as well as negative cumulative reviews on the internet regarding the field and courses.

Students have been criticizing the training platforms regarding the learning procedures and the syllabus and they have been misleading. Working professionals who have been in the field on the other hand who opted for the course have seen a hike in their salaries. In this article, we will discuss all the tools and skills that you will require to be a successful Digital marketer along with Digital Marketing Roadmap.

1. Soft skills

The first step of the Digital Marketing Roadmap is having good communication skills. Proficiency and command over the English language are necessary if you want to grow in digital marketing. If you are joining the digital marketing field without the basic knowledge of English you are in for a very bumpy ride along the way. The institutes and courses that are online that are selling the course by saying you don’t need this are putting a veil of white lie over the truth that it does.

2. Basic Computer knowledge

The second step of this digital marketing roadmap is having basic computer skills. If you are entering the “digital” field that involves technology without computer knowledge you are jumping into the sea without knowing how to swim and it will lead to disheartenment and agony when things won’t go your way so doing a crash course for basic computers before joining the digital marketing course will help you exponentially. The basic computer course must include basic MS Office and MS Excel knowledge.

3. Understanding Marketing

This digital marketing roadmap can’t be complete without elemental knowledge of marketing.

Understanding marketing doesn’t mean that you need to have a marketing background, it means that you need to have a basic understanding of the product and to what target audience it is being marketed to. For instance, if you have to market a luxury car your primary marketing target is the higher financial spectrum of the society.

4.HTML and CSS

HTML and CSS are important aspects of the Digital Marketing Roadmap. A basic understanding of HTML and CSS puts you at an advantage over your competition if you are looking for a job. Once you become a digital marketing manager and will be handling a team, there will be a team of developers working under you and to provide guidance you must have a basic understanding of the field.

5. Social Media Trends

Social Media Trends nowadays are important aspects of the Digital Marketing Roadmap. You might have known or seen that the trends on social media keep on changing and you might have also heard the word algorithm that the “Instagram algorithm starts pushing reels more than common post”. As a digital marketer, you need to be updated about the trends and changes in social media platforms if you want to promote your product on those platforms.

6. Self Learning OR Picking the right course

In this step of the Digital marketing roadmap, you have two ways to go, either you can learn by yourself or you can follow a course we have also mentioned some course recommendations at the end.

Many people have the misconception in Digital Marketing Roadmap that you need to be enrolled in a very expensive course to learn digital marketing which is not true digital marketing can be self-learned through various online free sources. The difference between self-learning and learning by getting enrolled in a course is unorganized and organized learning, while you are enrolled in a course you get proper guidance as well as the material you will study will be in syllabus pattern on the other hand if you are self-learning you might get lost on what to do next in between.

Course Recommendations

Selecting the best institute is an important aspect of the Digital Marketing Roadmap. If you are planning on joining a Digital marketing course, why not join the best? Our recommendation would be.

DSOM(Dehradun School of Online Marketing)

Best online platform to learn digital marketing. DSOM being one of the leading institutes in digital marka eting provides hands-on training experience in actual digital marketing, which means no more ppts and study manuals. It provides clear picture of Digital Marketing Roadmap. In DSOM you’ll be learning by working on actual live projects, and classes are based on handling actual clients. During covid 19 pandemic the rise in the digital marketing field has been reaching new heights every day and Dsom has been there to deliver. Dsom has been in the Field for the past 10 years and has been providing successful digital marketers to the industry.

Syllabus overview

• Digital marketing training
• SEO training
• SMO training on all social media platforms
• PPC training
• Google Adwords
• Lead Generation
• Affiliate Marketing
• Blogging and How to Make Money Through Blog
• Video Promotions
• How to grab freelancing projects
• Google Certifications

Courses:

• 3-month advanced digital marketing course
• 6-month professional digital marketing course + Web Designing
• 9 month masters in digital marketing + Web designing + Advance computer course
• Graphic designing course
• Web designing course

Digital marketing course highlights

• 60+ hours of video-based lessons
• 15+ tools for analytics as well as design
• 1 on 1 mentoring
• Industry-level experience from live projects
• In-depth SEO tactics
• 100+ Tie-ups for placements
• Live quizzes every week
• Resume-building lessons
• Interactive creation-based classes

Fee:

• 3-month digital marketing course Fee- 18500 (Including GST )
• 6-month professional digital marketing course Fee- 29500 (Including GST)
• 9-month master in digital marketing course Fee- 44500

Facilities:

• WIFI
• Study material (PDF and Videos)
• Placement assistance
• Projector display for teaching
• Student assistance even after the duration of the course
• 10+ certifications (Google, Facebook, and Bing)

Contact Details:

Phone: +91-8077225724 ,+91-8077226637

Email: contact@dsom.in

Website: http://www.dsom.in

7. Practical experience with projects in Digital Marketing Roadmap

One of the most important aspect in Digital Marketing Roadmap is Practical experience. If you are learning digital marketing by yourself practical experience can be gained only in an internship and if you are learning from a digital marketing institute, most of the institutes provide the students with live hands-on experience on minor projects if your course does not provide that in their syllabus you will need to spend more time in internships to understand the practical aspects of the course.

8. Staying updated with Digital marketing tactics

This is the most important part in Digital Marketing Roadmap and will also follow even if you are currently employed as a Digital marketer. Reading blogs that provide information regarding Digital marketing, SEO, and Social media For example Neil Patel’S Blog, The Moz Blog, and many others. Keeping yourself updated with the news and the changing times is a very important aspect of being a Digital marketer.

9. Internship

If you are going for a digital marketing intern to earn money you are about to be thoroughly disappointed. Digital marketing interns are meant to give you tons of experience so that you can learn from it and grow. Let’s face the facts over here the training isn’t going to be easy, It is going to take a lot more than just the will to pursue, you’ll have to learn and grow at the same time while outperforming your competition if you want to want to earn good as a digital marketer. These are important aspect in Digital Marketing Roadmap.

This completes the Digital marketing roadmap for beginners. Stay tuned for the advanced Digital marketing blog post only on www.infomaster.xyz

Author-Ashish Rawat