Increase Real Estate Sales with Digital Marketing-2023

If you are a property owner or real estate professional, find out why Real estate digital marketing strategies increase real estate sales.

Why Real Estate Digital marketing is important.

Real estate Digital marketing strategies for a company for any product or service have now become mandatory for real estate sales. Real estate Digital marketing strategies have opened up a plethora of opportunities for brands today. Real estate is one such industry that has benefitted from the digital marketing wave and increased real estate sales. According to research, around 92% of potential buyers do vigorous research online before they ultimately make the purchase offline. Hence, making sure you have a strong digital marketing strategy is of the utmost importance to make your brand name stand out in the real estate industry.

Benefits of digital marketing in real Estate sales

Real estate Digital marketing strategies and techniques are open to evolve and get better over time. Additionally, if you are an ardent user of the digital space for marketing your products, you know it comes with numerous benefits. Apart from the urban space, Digital marketing for real estate companies Is Evolving In Tier 2 And Tier 3 Cities as well. Developers are yet to realize these benefits and are only scratching the surface when it comes to taking full advantage of the benefits offered by combining real estate and digital marketing.

Real Estate Digital marketing strategies to increase real estate sales.

• Cost-efficient: Needless to say, there is a lot of money that goes into a real estate project. Digital marketing offers comparatively lower pricing than traditional marketing, so it’s no surprise that marketers in the Real Estate industry are taking full advantage of the cost efficiency Real estate Digital marketing strategies are very use full method to increase real estate sales.
• Brand building: To succeed in the vast industry that is Real Estate sales, developers need a strong and reputable presence. Having an online presence is considered the next best brand-building technique to increase real estate sales.
• Performance Analysis: Real estate Digital marketing strategies offer numerous ways to keep track of an advertisement’s performance in the competitive marketplace, making it easier for real estate developers to understand what marketing technique works best for their products and increase real estate sales
• Creative license: Be it an apartment, independent house, villa, or plot of land, there are numerous ways for developers to showcase their products in the online marketplace and increase real estate sales.
• Increased exposure: Considering the numerous housing projects that vary in size, location, and cost, having a digital marketing strategy lets you expand your overall reach and even customize that reach toward a selected target market increasing real estate sales.

Real Estate digital marketing techniques:

For every real estate developer who is hoping to succeed, digital marketing is a great place to start. Developers not using this medium are losing out on a plethora of opportunities that the medium has to offer to increase real estate sales. Here are some of the strategies that a developer can use:

• Building a strong real estate brand

through a website, social media marketing, content marketing, and search engine optimization (SEO).

Creating an online presence is the first, most important step in digital marketing for real estate in India to increase real estate sales. To establish a powerful presence, developers need to focus on creating three things.

• Creating a website

For Real Estate, a website can serve two purposes: a virtual office that showcases the builder’s latest projects or a virtual marketplace for home seekers to explore purchasing options. While a good website design is pleasing to the eyes, it only scratches the surface of sub-matters, especially in the Real Estate sector. A stellar design needs to be accompanied by great content to create an impact. Writing Good Content that effectively communicates a real estate brand’s message and intrigues the user to go ahead with a purchase is vital. Presenting Your Target Audience With Engaging Content is a sure-shot way to grab their attention and generate leads.

• Multiple Web pages:

Aside from having a homepage that gives a gist of the real estate builder’s brand, having multiple web pages that provide more information on the brand and interlink with one another through clever content navigation is essential to increase real estate sales. More pages ultimately result in users spending more time on the website, which directly affects the website’s rank on search engines.

• Landing Pages:

Landing Pages act as mini e-commerce portals that explain in detail a particular brand’s upcoming, ongoing, or completed real estate project. Landing pages that are interactive or those that have video presentations have proven to yield 403% more inquiries than regular pages thus increasing real estate sales.

• Search engine optimization (SEO):

SEO is the glue that holds an entire digital marketing campaign together. Digital marketers must have an SEO Planner right at the beginning of their marketing strategy.  Potential customers will most likely be presented with search results about a property that has those keywords. Additionally, real estate companies can also Leverage Local SEO And Google Maps to Promote Their Business thus increasing real estate sales.

• Creating a blog:

When people need help or are looking for something, they do one of two things – ask their peers or browse the Internet. Blogging has come a long way from being a casual online tool for storytelling to an essential element of digital marketing for real estate in India.

Considering how broad a topic real estate is, builders must take advantage of the power of blogging and focus on sharing information with potential home buyers. Blogs that give detailed information on upcoming properties, tips on home buying, and guides on investment options are just some of the many topics a real estate blog can include. The power of Social Media marketing lies in offering developers a unique way to get more personal with their audience. It is also one of the key aspects of digital marketing for real estate to increase real estate sales.

• Acquiring customers

through advertising on various platforms such as Facebook, Google, and LinkedIn, lead nurturing techniques, and influencer marketing.

Having an online presence won’t be fruitful if your potential customers are not aware of that presence. Real Estate developers depend heavily on lead generation, and digital marketing offers the quickest, easiest, and most ROI-friendly lead generation method. Here are some of the ways Real Estate developers can acquire customers via digital media.

• Advertising

Advertising online is one of the best ways to ensure you are reaching your potential target Group thus increasing real estate sales. If done right, it can be the best lead-generation tool for real estate developers. Be it Facebook or Google or even other platforms such as Bing and Yahoo, use lead generation, website conversion ads, or even interactive ads to engage with your target audience and collect leads.

• Facebook Ads

As of July 2017, there are 241 million active users in India on Facebook. This is a primary reason why advertising on Facebook is something every builder needs to try. From website conversion ads to lead ads and carousel ads, builders should try a combination of videos and images to drive inquiries and site visits.  Facebook also has detailed targeting by demographics, age, and behavior. Additionally, you can also target your website visitors and those you have engaged with your post so that the ad is displayed to a more specific and niche crowd making the probability of selling the property even higher than before.

Real Estate Digital marketing strategies.

• Google Ads

Google AdWords is a paid digital marketing strategy that is run on the Google search engine. Adwords smart display campaigns run strongly through a set of rules and guidelines and work best when incorporated into SEO tools and strategies.

Let’s say a home seeker is typing “flats in OMR” in the search box; if the digital marketer has incorporated the keywords “flats in OMR” along with some other relevant search queries, Google will pick up that ad and display it in the search results. The placement of the ad depends entirely on the budget set for the campaign. You can also optimize your AdWords campaign for profound results.

• Customer engagement: via YouTube videos and social media posts. The age-old marketing rule of getting new customers while retaining existing customers applies in the digital space as well. Of course, the most popular tool for customer engagement today is social media, and Facebook ranks high up on the list, especially for the Real Estate industry. There are a plethora of social media trends benefiting the real estate industry. Here are some interesting ways developers can utilize Facebook and YouTube for customer engagement.

Facebook engagement to increase Real Estate Sales

• Post real estate investment advice albeit with a funny picture
• Post product comparison images and let the followers vote
• Post interesting facts about the locality where the property is being developed
• Post about celebrity or high-profile activity that is happening in the locality where the property is being developed
• Post about festivals and celebratory occasions while adding a twist that relates to a property
• Share information about daily real estate activities

YouTube engagement

• Post videos on property interiors
• DIY practical tips on home improvement
• Property reviews
• Live feed of upcoming events that relate to the property
• Virtual reality property experience

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Author Ashish Rawat