Important SEO techniques for E-commerce websites 2018

E-commerce sites owner face a lot of challenges that influence their chances of ranking well in the search engines like Google, Bing, Yahoo and many more. Site owners must pay special attention to the technical factors affecting their brand’s search presence. Apart from backlinks, SEO plays an important role in improving your overall ROI (Return on Investment) from search. Most E-commerce sites have thousands of pages that need to be optimized.

If you are selling products online, your website needs to be easily found by potential clients or prospects.

Here, we can say, “Is SEO possible for E-commerce websites?”

The Answer is “Yes”, it is possible.

SEO can help you rank higher in the SERPs and make your website be visible by your target. The more traffic you get, the more likely you are to make conversions. There are various advanced SEO techniques that can help E-commerce sites rank well in the search engines, get high-quality backlinks, and improve their overall client experience. If you have an E-commerce website or schedule to invest in one or also want to have more traffic on your website, here are a few advanced SEO techniques to implement in 2018. Our article delivers 10 SEO techniques to help you optimize your E-commerce website and boost your sales.

1.   Avoid Duplicate Content for Product Descriptions

Many E-commerce websites use the product descriptions provided by the manufacturer of the products. It’s best if you can create unique content for each product. Copy content can truly be an opponent when it comes to E-commerce website. E-commerce websites especially meet this issue as they deal with a lot of product descriptions. With your own products, it’s easier to come up with innovative content.

2.   Keep good URL structure

With a specific end goal to make it easy for visitors to find products, E-commerce sites offer the ability to sort and filter content on based of different parameters – price range, brand, color, size etc. Keep in mind the importance of a good URL structure for E-commerce websites with a lot of products and descriptions. When your website is well structured, Google will find it easier to list and rank it. Take into account that all your URLs should be unique. Furthermore, good URLs should include the name of a product and it should point out the keyword. Another advantage of a good URL structure is the overview of the users’ satisfaction. When your customer has had an enjoyable and pleasant experience when using your website, the conversion is higher and at the same time, you sell more.

3.   Research the most effective keywords

Finding the right keywords is the only way to rank your E-commerce website. Take the time to do some in-depth keyword researches to pick the ones that Keywords help to increase traffic to your website. The most effective way to do this is with the free Google Keyword Planner. To achieve a better conversion rate it is recommended to use ‘long-tail’ keywords that help you rank high on specific niches. This makes it easier for you to enter the competition. Also pay extra attention to words with a high search rate that are related to your website.  Keywords have the maximum importance in making the website effective for the viewers. But make sure not to stuff keywords in the process.

4.   Make good use of Product Images for SEO

E-commerce websites will profit extremely when using high quality images that influence customers to making a purchase. Search engines’ algorithms enable image searches to allow users to find their required products and services. While various E-commerce stores tend to disregard the potential offered by optimizing images in their stores, modifying alt tags through the integration of relevant keywords is a proven strategy that can significantly increase the crawl ability your website content. Another important element is the size of a picture. Try to keep the size as small as possible without losing the quality so your page loads fast.

5.   Optimize E-commerce Sites for Mobile

As more and more people are using smartphones and tablets for different purposes. Whether it is for surfing the internet, use any social media or shop from an E-commerce website. The Usage of mobile is increasing day by day. You need a mobile friendly or mobile-optimized E-commerce website to handle this growing segment, and effective Mobile SEO techniques could help you get ahead on mobile searches and get more chances to get ahead of your competitors.

If you will follow these top SEO techniques for your E-commerce website in 2018, you can be rest guaranteed that your On-page SEO is taken care of. These tips will remain applicable even when you want to do SEO for Ecommerce sites.

6.   Link Building Strategies

It’s hard to obtain high quality back links for E-commerce sites. If an E-commerce owner has a different network of links; it will automatically direct maximum traffic towards his or her website. So, when it comes to link building for E-commerce, you have to get very innovative. Therefore, besides putting the focus on all the major activities, the website owners should also focus on developing relevant and powerful links.

Placing links aimlessly on low rated websites can ultimately cause lower SERP rankings since search engines also penalize websites that promote their links on sites blacklisted by them.

7.   Try to include more customer’s review

To boost the conversion rate of your website it is essential to show customer reviews. Customer reviews also have a positive impact on search engines.  To generate unique customer reviews you should persuade customers to write reviews about products. You can motivate them to do so, by offering them a discount on their next purchase. This will increases huge traffic to your website. It is one of the effective SEO tips for 2018; it is advisable to add more of the customer’s reviews on the site. This makes it easier to reach the top of the Google search results.

8.   Check Your website speed and Responsiveness

It is essential for you to know how well your website works. No user like a website that consumes their entire time just in loading its content. Users will take no time in switching to another website if they have to wait for longer time. You can always get help from web developers who can help you to make a responsive design that will increase the responsiveness of your website on all kinds of devices despite their size. You can also take different types of page speed tests to know how speedily your website will load, and what problems are hindering the loading time of your website. If you focus on these basics, your website will surely present the customer with a remarkable user experience.

9.   Engage with your blogs

Blogs are an easy and effective way for reaching to your customers and making the best use of website space. Make an interesting title for the blog that can catch the attention of the users. Then work on telling the relevant information to the users in the body part.

10.   Focus on Customer’s needs

If you want to be in business, you ultimately have to keep your customer’s happy. One of the easiest ways of doing so is to consider the needs of your customer’s and trying to apply the same in the best possible way. If your clients will be happy, 2018 will positively be your year as far as execution.

Conclusion

SEO for E-commerce is not an easy task. Regular monitoring through Search Console and Google Analytics is very necessary in order to know issues that may affect the visibility of the site in the search engines. Following the above checklist can definitely help to better optimize your website for more conversions.