In this article, we have discussed the major differences between digital marketing and traditional marketing.
What is Digital Marketing?
It involves the management of a company’s online presence in various digital platforms such as search engines, social media pages, the company’s website, and mobile apps.
What is Traditional Marketing?
Traditional marketing depends on non-online strategies, covering direct sales, hard copy mail (posters, brochures, and fliers), trade fairs, and newspapers also radio and television. Brand awareness creation is the major goal of traditional marketing.
Digital marketing VS Traditional marketing
| Digital Marketing | Traditional Marketing |
| 1) Reaching out to the audience all around the world is very easy in digital marketing.
2) Physical availability of the marketers is not important here.
3) It is less expensive as everything is available online and social media pages are absolutely free. 4) It gives quick results.
5) Evaluation of marketing strategy is well documented.
|
1) Reaching out to the local audience is very easy in Traditional marketing.
2) Traditional marketing involves human interaction between the customer and the marketer. 3) It is more expensive as it includes printing flyers, postcards, newspapers, and also Radio. 4) Company must wait for weeks or months to get results.
5) It requires more human effort and planning. |
