Important Techniques For Using Hashtag for Business Growth
Today is the age of Hashtags. Hashtags have become an essential part of social media. They’re used on every social media site except LinkedIn. Everything we do that represents via Hashtag (#) on social media. The trend has begun with Twitter and with time it has become more popular on Instagram, Pinterest, and Facebook too. This tactic is being extremely used by the digital marketers to spread the awareness of their brand or website. Find here some strategies to get the most use out of these.
How to Use Hashtags on Social Media in a better way
- Choose the Platform Wisely
You must have the understanding regarding the social media. The strategy and desired result of the program will differ from platform to platform. According to the latest study, it has been revealed that the post with hashtags in Twitter has double engagement than the post without it. But it has to be one as more than one significantly drops the engagement.
- Few or Many Hashtags
It is a really infuriating habit to read the post with too many hashtags like eight or ten. You have to create your own hashtag marketing strategy completely for your product or brand. It is better to use one or two hashtags in Twitter. For Instagram, you can do experiments as per your choice.
- Question with One Answer
If you want to create an effective hashtag campaign, you can ask a question to your audience. It will increase the engagement of the audiences. But always ask a question which has an answer to one word. It will boost the reply instantly. You can also view how different audiences respond to the same thing.
- Understanding of Hashtags
You can use the hashtag marketing strategy according to the brand or product, trending idea and content related. Use some specific tags which can relate to your product or brands and quite popular too. You can make your own unique brand specific hashtag to make your own mark.
- Know Your Audience
As all the campaigns are meant for your audiences only, it is your duty to know them. Without knowing what people are thinking about your product, you cannot design a successful campaign. You can do a little local or online survey or ask for feedback from your clients. You will surely have some new marketing idea on how to use the hashtag after the interaction.
- Live Posting
Going live on social media platforms is the latest marketing mix which marketers can use hugely. You can use event hashtag and go live at the time. It will increase your credibility among them. They can question you with a particular hashtag regarding your brand or product.
- Catchy Yet Simple
The most important criteria of the hashtag campaign are that one can remember the term easily. Do not use any complicated term for it. But remember to make it catchy enough that people like to remember it.
- Encourage Audiences to Join the Discussion
The people need to take part in the discussion to increase your brand value. In social media platform starts the discussions as they like to join. You can choose any hot topic of recent time or any other you think can have the interests. Don’t forget to add a hashtag to the discussion.
- Appropriate Time
You need to start your hashtag campaign at an appropriate time. You cannot be too late for a trend. You need to understand the flow of event and prepare a campaign strategy before it will happen.
- Inspiration
Think outside your brand and make some impressive gesture. You can make an inspirational campaign using the hashtags which will effectively communicate with a wider range of audiences. An inspirational hashtag is something which easily attracts many people and then takes part in it.
