In recent times a billion website trying to establish them on the internet it is important to rank them according to their authority and credibility. When we searched for a specific keyword on the Google and web and many other search engine use algorithms to decide which search result should be displayed further ahead based on many factors. Domain authority result is not a new expression in the world of SEO but there are many bloggers who are unaware of domain authority and its significance.

What is the domain authority (DA) of a website?

First of all let’s understand what exactly website domain authority is. This concept is at the core of any solid SEO strategy. It is a search engine ranking score developed by Moz domain authority that predicts how well a website will rank on SERP (search engine result pages). The domain authority of a website is a score between 0 to 100 with higher scores comparable to a greater ability to rank. It is a measure of the power of a domain name and is one of many search engine ranking factors.

It is based on three factors:

• Popularity
• Age
• Size

It is one of the main factors that define how well your website will rank in search engines. It is very well known term today. Domain authority plays a very important role in bringing the higher ranks for your website.

Important Benefits of Domain Authority

Domain authority is very beneficial for your website. Below I am mentioned are some of the important benefits of domain authority in search engines optimization.

• You will attract comments and guest post.
• You will be able to attract sponsored post.
• You will get increased SERP position.
• There will be increase in the affiliate sales.
• Having a good domain authority gains credibility and trust
• Creates more traffic to the website
• It helps to build brand
• Higher ranking on the search engine

Simple Steps on How to Improve your Domain Authority

Given below are some easy steps to improve domain authority of a website or blog.

Choose a Good Domain Name: if you are just starting out, then pick a domain name is relevant to your website. It’s should be something that’s relatively easy to remember so that visitors come easily in your website.

Optimize Your On-Page Content: on page SEO is another method of optimization. It plays very important role in moving DA from low to high. So make sure that you optimize all things like

• On-page code,
• Keyword density
• Headings tags
• Including your title tags,
• Meta description
• Image alt tags
• Add a sitemap
• Content itself.

Publish quality content: you need to write quality content in order to reach a good domain authority score. You make sure that your content has to be written to your brands and to your audience, creative, informative and well written. A fresh content should also have a good length.  A good length means more than 750 words.

Internal Linking Structure: many websites are so troubled about earning external links that they overlook the importance of interlink links. It helps to direct visitors to what they are trying to find. Users can easily find their way to your home page by one of your internal linking’s. Internal linking reduces the bounces rate of the site and you make sure that every link should be do-follow.

Remove toxic and bad Links: you should go through your link profile and search for any back links that are bad or toxic. You should also remove any link posted throughout your website that leads to bad sites or broken links.

Promote Your Content Via Social Media: it is very good way of promote your content through social media because social signal are a large ranking factors  and you will need to promote your content on social media like Facebook, Twitter, Instagram etc. you should also include social share buttons directly on your WebPages.

Guest posting: it is one of the best ways to grow your website or brand authority and to increase referral traffic. It is much safer and important technique than blog commenting.

Is Your Website Mobile-Friendly? Google has started taking mobile friendly websites as ranking factors. If your website is not responsive you would better start optimizing it for mobile before it affects your domain authority. Here are a few reasons.

1. Mobile searches are now more than desktop searches.
2. Google is working on a mobile first index.
3. Mobile friendliness is a ranking factor.
4. Most users start their search on mobile and then continue on desktop.

Improve your page speed:  it will not only improve your rankings and increase domain authority but it will make the user experience better and this translates to lead, sales and sign ups.

From reading this post, you should now have a better idea of how you can make simple but effective changes that will help improve the authority of your own website.