Facebook Marketing Tips & Tricks: 35 Powerful Ways for Your small business

Facebook is a great online platform to spread awareness about your small business or website. But, it can be difficult for small business owners to know where to start when it comes to their presence on the social media site. That’s why I have collected the list of Facebook marketing tips to help you create a valuable Facebook business page —so you can start promoting your products and services to a widespread audience.

Facebook Business Page Tips & Tricks | Facebook Marketing Strategy

Here are 35 Powerful Facebook marketing tips for small business that actually works to grow your branding.

1. You need to create a business Page, not a personal profile.
2. Choose the right category for your Facebook business page.
3. You need to claim your Facebook Page’s vanity URL like facebook/brand name.
4. Don’t forget to add a CTA button on your facebook page as per the cover photo goal.
5. Choose the right name as the username for your page that goes with your brand name.
6. Keep your brand logo in your profile picture.
7. Create a wonderful cover photo with brand slogans and CTA on it like contact numbers or email IDs. Use tools like Animoto and create powerful videos for your profile page. You can also use tools like canvas or hire a good designer for the same.
8. Add all relevant information in the “About” section.
9. Add your website URL in the section provided in the page profile.
10. Just write a powerful Cliché Line and compelling subject line with a CTA in every post.
11. Add more of videos, an image of infographics as they visual content gets more engagement.
12. Optimize for post timings by checking the insight and posting on those intervals when you are most online.
13. Always share your blog post in facebook page to gain more subscribers and more visits to your website and remove the link when you have posted.
14. Embed native videos in your blog posts.
15. Include social media buttons on your website for social sharing purpose as social is also counted as a factor in the Google search algorithm.
16. Promote your contest on Facebook and share the same on other social media channels to get more engagement.
17. You can follow the 70-20-10 rule like posting original content 70% of the time, posting content relevant to your followers’ interests 20% of the time and posting self-promotional content 10% of the time.
18. Create custom tabs on your page. If needed you can make use of HTML iframes.
19. Make use of User-generated content just like the way Evernote facebook page does. For reference – https://www.facebook.com/pg/evernote/community/ (community section)
20. Explore the tool of Facebook Analytics and Facebook Insights. You can come to know the post likes, post reach, engagement etc.
21. Use the Audience insights to analyze the user behavior.
22. Connect with Influencer and go for Influencer marketing beginning on a small level.
23. Add Company’s milestones like any awards, employees’ achievement etc.
24. You need to earn the “Very responsive to messages” badge which is helpful for your business.
25. Add facebook open graph tags on your website pages and blogs. It will enhance your post when visitors post your blog posts or web pages on Facebook.
26. One important thing remembers to format your images properly.
27. Promote your page with Facebook ads and explore all types of Facebook advertising.
28. Testing is very important in digital field.Test multiple versions of an Ads.
29. You can post facebook live videos as such is the trend in the market.
30. Make use of relevant hashtags in your posts.
31. You can schedule all your posts. Make use of tools like Hootsuite or positron for such services.
32. Add Facebook social media buttons to your blog and website.
33. The best tip – Just subscribe to Facebook’s Official Blog for future updates from Facebook.
34. Engage your friends by asking a question by creating engagement posts.
35. Create a Branded facebook group and pin your post to the top of the group page.