Social Media Marketing tips for your business

Social media platforms (Facebook, Twitter, Linkedin and many more other platforms) are increasingly being used by businesses for the acquisition of new customers. With so much variety currently on the market, it can show challenging to choose the right social media platforms for your business needs. Social media is more than a trend; it is a possible solution to lead generation, higher ROI, increased CTR, and better engagement with clients.

Social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. Social media marketing is one of the most popular platforms of both free and paid for marketing activities for businesses. However, many businesses devote significant amounts of time to their social media marketing without any significant returns for their efforts.

Before going ahead, we should know about social media marketing and its benefits to growing your business in this challenging world.

What is social media marketing?

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. It is the use of social media platforms and websites to promote a product or service. It refers to the process of gaining traffic or attention through social media sites.

Benefits of Social media marketing

Below mentioned some of the top benefits of social media marketing.

1. Increased Brand Awareness

2. Increased Website Traffic

3. Improved Search Engine Rankings

4. Higher Conversion Rates

5. Better Customer Satisfaction

6. Improved Brand Loyalty

7. More Brand Authority

8. Cost-Effective

9. Gain Marketplace Insights

10. Thought Leadership

Here we are sharing 12 most important social media marketing tips for your business. By using these social media marketing you can grow your business.

Choose which platform(s) is right for your business.

Make your mind before choosing which one or two platforms are right for your business. Not all social media platforms will be suitable for your business and concentrate on those rather than trying to work on all platforms at the same time. This is a mistake that many beginners do and at the end, they quit without having any benefit.

2. Optimize your social media profiles

Once you choose which social media platform you will use, the next step is to optimize your profiles on those sites. By optimizing your profiles you enhance your chances of getting more followers and it is also a good way to boost your SEO efforts.

Some general rules that apply to all social media sites are:

Use a real photo, showing your face – avoid using animals, places or anything that is not real. Social media is about connecting people and if you want to have a trusted profile you need to get out of your cage and put your face on the web!
Write a good description about yourself or your company – What is your background or expertise? What are you proud of? Mention this is your profile.
Give an indication of users what type of info you will share – Although this is not necessary, I like to read in profiles what kind of information to expect from the particular person.
Include a link to your website (where applicable) – On Facebook include a link in the ‘About section’, on Twitter and Pinterest in the ‘Website Section’, on Google+ in the ‘Contributor to’ section. In other words, do use your social media profiles for SEO purposes as well.

3. Connect your website or blog with your social media pages

If you have your social media profile, ready the next step is to interface your site with your social media pages. There is a certain procedure to follow for each platform and it is essential that you do it effectively.

4. Add social media buttons on your website

Besides connecting your website with the respective business pages on social media, you also need to add social media buttons on your website so that readers can easily share your content.

5. Keep a balance between following and followers

Once you start following people you should always have in mind that it’s better to keep a balance between the number of people you follow and the number of people they follow you back.

6. Share interesting content (text, images, videos)

This is the foundation for having a successful social media marketing campaign. When we discuss publishing content we generally say that ‘content is king’ and this true in social media as well.

If you share interesting, innovative and valuable content you can get more re-shares, more visitors to your website and under some conditions more customers as well.

Blogs can magnetize the Audience

A blog is a powerful tool to magnetize the audience and drive massive traffic to the website. It gives an opportunity to rank higher in the search engines for the search terms typed by the users. It is one of the most powerful ways to get the small business noticed amidst a large audience. A blog will help you to enhance the visitors to the website, increase leads and grow your brand. You should focus to give the valuable information to the users and perform blogging to position yourself as the main master in the business.

Focus on Email Marketing

It is one of the most important channels in generating the highest ROI for the marketers. Therefore, small business should not ignore the effectiveness of this channel to obtain the numerous benefits. You can advance the offers, information about a new product launch or send the blog posts to make coordinated engagement with the audience. In fact, it is the best way to create the leads and support them in the business cycle.

Engage with your audience

Social media marketing requires a connection from both sides. You can’t just indiscriminately post content and anticipate people to stay interested. Some portion of dealing with your social marketing and growing a business is customer engagement.

Make an effort daily or several times a day to check your social feeds and see if you need to respond to anyone. Try to acknowledge as many people as possible, answer coordinate messages rapidly, and let your fans know you’re watching. This fuels additional engagement which improves your chances of being seen in the overcrowded news feed of your followers.